ELECTRONIC CIGARETTE

Reynolds American US: RAI, and Lorillard US: LO – have all begun making their foray into e-cigarettes for two years, an important reason why Herzog says she is “very bullish” on the tobacco stocks. “It’s a new product with the same tobacco business and the same tobacco-trade techniques to get people to strive for them,”…

A feasible rationalization for this is that e-cigarettes carefully mimic the behavioral and aesthetic aspects of smoking. The automatic bodily behaviors and cue responses that smokers are accustomed to are satisfied alongside their pharmacological needs. Smokers could also be drawn to and glad about e-cigarettes for these causes beyond any contribution to smoking cessation. Smoking…